Category Marketing Manager
Manchester
£ 45000 - 50000/annum 4.5 car + 10% bonus
Own an assigned Category Strategy, leading the development, socialisation, and implementation. Keeping it live, dynamic, and stretching.
* Manage Category relationship with key accounts to achieve budgeted profitable growth.
* Support the Brand Team with market, category and consumer led insight to drive growth for our brand/license portfolio
1. Role Key Accountabilities
· Be the voice of the shopper & consumer via effective use of market data, insight & trends.
· Develop, and implement shopper & consumer led category plans to support delivery of commercial, and customer objectives.
· Create and deliver compelling selling stories for FFG products in conjunction with Sales, Marketing and Development Teams.
· Develop category plans to drive our Branded portfolio.
· Build positive relationships with external & internal stakeholders.
· Attend customer meetings to present latest category, market, and shopper data & insights.
2. Knowledge, Skills and Experience
Essential:
2+ years in a customer facing FMCG Customer Marketing/Category Management (ideally with Major Multiples)
Experience of using key category management tools - e.g. EPOS & panel data, shopper & consumer insight, range management, space planning/merchandising
Commercial insight & acumen - build/adapt customer/category plans to meet & exceed commercial objectives
Able to present category information in a clear & confident way to all audienc...