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Marketing Manager

Castleford

At a time of rapid company growth, our client is seeking a dynamic Marketing Manager to join their global business. A fantastic role where you will be responsible for the marketing function in a standalone role. In addition, you will be able to use your creative skills and produce world class print and digital content to promote the brand. A hybrid role with approximately 3 days in the Castleford office.

Job Responsibilities:

Overall marketing strategy and execution of plans for the existing products.

Support the researching and evaluation of new product opportunities, demand for potential products, and customer needs and insights.

Managing launch campaigns for new products.

Supporting distribution channels to market products effectively.

Management of the company's website and brand guidelines.

Ensuring effective, branded marketing communications including the company website, print communication, and advertising.

Managing media and marketing staff and external PR agencies.

Creating print and digital content using the latest Adobe Creative Suite.

Creating and managing product images and photos.

Managing the company's social media profiles and creating content for distribution on all social media platforms and e-mail marketing campaigns.

Analysis and presentation of the effectiveness of all marketing efforts and campaigns.

Some overseas travel may be required for occasional trade shows etc.

Candidate Specification:

A Degree in Marketing or a related field would be preferred.

Strong effective communicator with a tenacious personality and a can-do attitude.

Ideally have worked in the security/tech industry.

Ability to coordinate and manage multiple tasks and events.

Demonstrated ability to increase productivity and a hunger to improve methods, approaches, and not be afraid to bring new ideas to the role.

Expert in Internet and social media marketing strategy with a demonstrated track record.

Demonstrated ability to see the big picture and provide useful advice and input across the company.

Familiarity and skill with the tools of the trade in marketing including PR, written communication, market research, product marketing and a natural flair for feeling the pulse of the security industry and being able to tap into current topics to capitalise presence.

Excellent creative design skills and experience in creating print & digital content using Adobe Illustrator, InDesign & Photoshop etc.

Experience managing external PR, Industry publications and related social media platforms.

Experience in the global marketplace is a plus.

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Marketing Manager jobs in Castleford

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