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CRM Executive

Manchester

Our client are a fast growth business.

They are now looking for a CRM Executive to join the team

Job Description:

Primary focus on customer email, SMS and push campaigns including newsletter, promotional activity and referral.

Campaign ownership from start to ?nish including planning, delivery and analysis.

Responsible for the whole email creation process, including some basic image and HTML amends where required.

Using email marketing design and delivery best practices, responsible for accurately collating and articulating design briefs to creative colleagues.

Own campaign QA testing (content and technical) as well as managing deployment via the Customer Engagement Platform.

Manage customer segment and selection process from de?ning targeting approach to writing data selection briefs through to delivery of campaigns.

Report on segment volumes, campaign counts and produce campaign forecasts.

Monitor campaign stats from delivery > conversion and produce daily/weekly and monthly reports and comment on performance using data.

Produce campaigns in collaboration with the wider marketing team.

Propose campaign and audience tests to improve key success metrics.

Write and proof copy for campaigns.

Understand competitor email activity and be on top of wider email marketing trends to highlight opportunities for future campaign improvements.

Personal Speci?cation:

Ideally from a B2C marketing background or has gained experience through a placement/marketing degree.

Understanding of email marketing design and delivery best practices.

Experience with ESP/Marketing automation or CRM technology.

A high level of written competency, excellent written skills and ability to produce accurate written briefs.

Strong organisation and coordination skills with excellent time management and planning. Ability to plan and manage multiple campaigns and tasks.

Excellent attention to detail.

Logical and methodical - able to follow processes, formats and naming conventions.

Competent in Excel and/or Google sheets.

Experience in understanding how to read data and trend insights.

Comfortable with numbers and reporting on performance.

Able to work well independently and collaboratively, in-person and remote.

Able to take ownership and responsibility for the work they produce.

Basic hands-on HTML experience for editing and amends.

Basic experience of design packages such as Photoshop/Sketch.

Basic understanding of segmentation.

A strong team player, keen to learn with a positive mindset and curious nature.

Excellent package on offer

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Create Email Alert

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Email Alert for CRM Executive jobs in Manchester

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